Your hair is a weapon. Simple, routine maintenance is required to ensure it's always ready for prime time. This forming cream is built for hard-working men who desire the appearance of thicker, fuller hair without making a big deal about it. A modest amount applied throughout towel-dry hair provides award-winning, 'round-the-clock coverage. Product Specs: - Strong hold, adds texture and volume - Matte finish - Lanolin for texture and control - Protein blend for strength and protection - Water-based for easy wash-out A 3.75 oz supply lasts multiple news cycles. Barbershop pro-tip: Use a small amount to towel-dry hair and work it from the roots to the top.